In Hong Kong, Café de Coral is the undisputed market leader in the fast-food sector, servicing some 300,000 customers daily. While we emphasise quality dishes at affordable prices, we are also pioneers in offering new choices. With over 100 popular dishes we draw upon, our daily menus are regularly rotated to ensure optimum variety.
In addition to our flagship Café de Coral operations, we are actively developing other brands to boost our long-term growth in Hong Kong’s competitive Chinese QSR arena. Super Super Congee & Noodles and Mixian Sense are two of the other strategic brands with which we are now tapping into this mass market.
Fast Casual Restaurants We are one of the first companies to forecast the huge potential of Hong Kong’s fast casual dining market. We have subsequently established several brands to cater for the needs of the Territory’s rapidly expanding market of health-conscious dining. Acquired in 2003, Oliver’s Super Sandwiches’s hugely popular “made-to-order” snacks, salads and selected hot dishes are well received by customers. In penetrating Hong Kong’s high-end coffee market, we established a joint venture in 2007 to operate an exclusive franchise under the espressamente illy brand.
